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News & Press: Member Services

How To: Social Media for Municipal Utilities

Monday, July 31, 2017   (0 Comments)
Posted by: Elise Buchheit
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You have heard the stats. Seven in 10 adults use social media with the vast majority accessing social media sites daily. Social media has even become one of the primary sources of news for many demographics. For municipal utilities, social media can be a channel for disseminating information, communicating value, and increasing customer-owner perception. But setting up and running social media is a daunting task for many utilities.

 

Whether you are concerned about controlling the message effectively, identifying employees with the skills to operate social media accounts, or finding and creating meaningful content, we have found the tools to help you take the next steps towards successful social media usage.

 

Social Media Policies & Planning

 

Defining your city or utility’s social media guidelines is a vital first step to establishing a presence on social media. A social site with mixed messages, incorrect information, or infrequent updates will lead to mistrust and criticism. Review the articles below to assist with developing the right policies and creating a content plan:

Training

 

Utility employees are used to wearing multiple hats. Continuing education can provide the background necessary for bringing your team up to speed on all things social media. In-person training like Public Power’s Customer Connections Conference or online courses through Alison, Udemy, Coursera, or eMarketing Institute are great sources for education on graphic design, marketing, social media channels, and public relations. Check out these great, affordable options to increase your social media effectiveness:

Free Design Programs

 

Before you invest in paid graphics programs to create social media content, explore these great free programs to see if they cover your needs:

  • Paint.net – Graphics editor with advanced tool options with a user-friendly interface, good for all experience levels
  • Gimp – Raster graphics editor with more sophisticated tools, good for experienced users
  • Canva – Online editing program for social media graphics, great for beginners

Free Tools

 

Creating new graphics for sharing on social media can be intimidating. These free tools help you create a fresh, professional look while being mindful of fair use standards:

Out of the Box Materials

 

Sharing relevant, helpful information from experts in the industry can enrich your social media sites and help increase engagement. Check out the links below for a bevy of out-of-the-box ready materials, just waiting to be shared:

Sources for Research

 

When creating your own graphics or planning tips to share with customer-owners, you need to start with solid sources. Look into the sites below for valuable consumer information on avoiding scams, conserving water, reducing energy bills, and more:

Inspiration

 

Whether you’re just starting out or you’re looking for new ideas, inspiration can be found by looking at the utilities doing it well:

Next Steps…

 

Social media isn’t going away. Join us each quarter at the Member Services Committee meetings to continue the conversation and advise MPUA staff on how to support members in their social media endeavors.

 

The next meeting of the Member Services Committee will be over breakfast on Thursday, September 28 at the MPUA annual conference at Tan-Tar-A. 

 

   


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